Fundraising
Testimonials
Mr. Downs,
I would like to ask you to
extend a special thank you to the many businesses that have
agreed to be in the Greater Knoxville Lifestyle™ book. Their
willingness to represent themselves has allowed us to do
many things. Many Blessings to those who choose to
participate. We look forward to the next season of
Greater Knoxville Lifestyle™!
Warm Regards,
Kandis Schram
President, Kiwanis Club of
Alcoa
Dear Dennis,
Just a note to let you know
that the Knoxville Happenings, now
Greater Knoxville Lifestyle™
program has indeed been exactly as the old name read.
HAPPENINGS! We have been in the program for four years and
it has helped to send soccer team players to a college
soccer camp. It is easy to sell because it is filled with
tons of savings. We expect to continue as long as the
program is available.
With regards,
David Gohn
Head Soccer Coach
West High School
Dennis,
As you know, the
competition to raise funds among civic groups and other
charitable organizations is intense. The discovery of
Greater Knoxville Lifestyle™ books have helped us maintain our
charity budget through proceeds from sales. Through the
sales of this outstanding value, we have maintained our
charitable giving and look forward to years of continued
partnership with you. Thank you for providing us with this
opportunity. It is a pleasure to work with you.
Yours truly,
Richard Tippens
Chairman, Fundraising
Knoxville Civitan Club

Dear Dennis,
The Anderson County
Baseball Booster Club has sold the
Greater Knoxville Lifestyle™
books for several years, and we have been very successful
with this fund-raiser. Last year, we made close to $2000.00
and the books were easy to sell. Thank you for providing
this service so that we can support our student athletes.
Sincerely,
Becky Rochelle
Dear Dennis,
St. Thomas the Apostle
Catholic Church in Lenoir City has been selling Knoxville
Lifestyle™ books the past four years. It has been one of
our most successful fundraising ventures. Because you offer
delicious dining values to many great restaurants,
two-for-one passes to the zoo, and many other “family fun”
activities, the Greater Knoxville Lifestyle™ book sells itself!!
Please continue to provide such a fun and profitable
fundraising opportunity. We hope to continue selling the
Greater Knoxville Lifestyle™ books for many years.
Sincerely,
Marianne Hartman
Lifestyle Book Chairman
St. Thomas the Apostle
Catholic Church
Dear Greater Knoxville Lifestyle,
Just a note to tell you how
much we appreciate being able to have the Knoxville
Lifestyle™ books as part of our annual fundraising. We have
received many comments this year regarding the new format
and how appealing and easy it is to work with. Many of
those who bought the books last year were waiting and asking
when the new ones were coming out. That was real nice!
I even had one person who flipped through the book, came to
her favorite restaurant and then said it was definitely
worth it just for that one coupon. I personally like the
Blockbuster buy-one, get-one free, one for the kids and one
for me. Keep up the good work and thanks for helping those
of us in the non-profits world.
Sincerely,
Lynn Klimas Petr
Executive Director
Shangri-La Therapeutic
Academy of Riding
Dear Dennis,
On behalf of Sertoma
Center, I would like to thank you for giving our
organization the opportunity to participate in the Knoxville
Lifestyle™ coupon book sales. We have participated in this
sale for three years and have raised much needed funds to
help improve the quality of life for the individuals with
mental and physical disabilities that we serve. The funds
raised have helped us provide cultural enrichment programs,
supplement our emergency fund, pay for uninsured medicines,
and even send some folks on a rare vacation. Our volunteers
enjoy both the selling and the using of these books and
eagerly await the new edition each year. Thank you for all
you do in putting together a first class book each year and
thanks to all the restaurants and businesses who participate
each year.
Sincerely,
Becky Duncan Massey
Executive Director
Sertoma Center

Dear Dennis,
We would like to take this
opportunity to thank you and the
Greater Knoxville Lifestyle™ for
the wonderful chance you have afforded us. For several
years, now, you have helped our group to raise funds to
enable us to carry out our mission. You have helped in
every way you could to assist us in our endeavors. The New
Heart Society, along with many of our repeat customers look
forward to the publishing of the “Greater Knoxville Lifestyle™ Book”
each year. We sincerely hope you intend to continue
publishing the Greater Knoxville Lifestyle™ book in the years to
come, and to continue offering us your assistance to make
the sale of it a success for our organization as you have in
the past.
Sincerely,
Stephen Palermo
Treasurer
New Heart Society
Dear Dennis,
Thank you for giving us the
opportunity to sell Greater Knoxville Lifestyle™. It was the
perfect fundraiser for our youth group. Many of our
teenagers were able to sell enough of the Knoxville
Lifestyle™ books to pay for their entire Youth Bible Camp
within just a couple of weeks. We look forward to next year
when we again hope to use Greater Knoxville Lifestyle™ for our
fundraising needs.
Sincerely,
John Davis
Minister of Students
Dear Dennis,
Thank you for allowing us
the opportunity to fundraise from the sell of your Knoxville
Lifestyle™ books. We have sold these books for the past
several years and we always have a great opportunity to
raise money from these books. We find that the books sell
really fast and some of our girls have a waiting list to
turn to as soon as the books are printed! This book is a
great way to visit several new restaurants and maybe try a
few new ones! We hope you continue to supply these books for
many years to come!
Thanks again!
Becky Grubb
Clinton High School
Cheerleaders
All the members of the
church did so well because the books sell themselves.
Basswood Baptist Church
I’d never even heard of
Greater Knoxville Lifestyle™ before our fundraiser, but the more I
asked around, the more people I’d run into who said they had
used the book in the past and the more I’d sell.
Clinton Middle School
Soccer
One goal of the American
Business Women’s Association is to assist college students
with their financial needs. We have been able to meet this
objective by marketing the Greater Knoxville Lifestyle™ book to our
friends and co-workers. We feel this is one of the best
“WIN-WIN-WIN” situations available. Owners of the book
appreciate the money-savings, our club raises the needed
funds, and our college students benefit for a lifetime.
ABWA-American Business
Women’s Association
Restaurant
Testimonials
Dear
Greater Knoxville Lifestyle:
This past
year has been our restaurant’s first experience with
Greater Knoxville Lifestyle. With a new restaurant, exposure is
always your first priority in attracting the general
public. We look at customers who use the Knoxville
Lifestyle card as an opportunity to impress someone who
might be trying us out for the first time. Building repeat
business has been key to our concept development. Knoxville
Lifestyle has boosted the awareness of our restaurant in the
community and continues to do so everyday. In my opinion,
there is no substitute currently available to restaurant
owners and operators in this area which can provide such
measurable and result-driven responses. We don’t look at
Greater Knoxville Lifestyle as giving away food, but rather,
identifying the customer and getting them in our door,
bottom-line. Advertising is expensive. This doesn’t cost
us anything. Thank you for your program.
Sincerely,
Brent
Thompson
General
Manager
Stir Fry
Café in Turkey Creek
11001
Parkside Drive
Knoxville, TN 37922
http://www.stirfrycafe.com

Dear Dennis and Bryan:
We have been very pleased
over the past three years in our relationship with Knoxville
Lifestyle. We have seen the best redemption rate with
Greater Knoxville Lifestyle versus any other advertising format
attempted. We have created a lot of repeat customers that
would have never initially come into our restaurants without
Greater Knoxville Lifestyle.
The professional manner in
which you and your team conduct yourselves is much
appreciated. We feel very comfortable doing business with
your organization and we realize that you have your
customers’ needs at the top of your priority list.
Thanks again for all that
you have done to assist us in making our company continue to
be a successful and profitable business.
Respectfully,
Jack Simpson, FMP
Regional Director
Claremont
Restaurant Group
www.primesirloin.com www.sagebrushsteakhouse.com www.firebonz.com
Dear Dennis:
I want to thank you for
being persistent and convincing me that Lifestyle would be a
great investment for my restaurant. I have to admit; when
you first approached me I didn’t think much of it. However,
after being in the issue for just a few short months, I
have gained a multitude of new guests at CHA CHA, and my
business is steadily growing. We are on the 10% Discount
for return visits, and we are also seeing many return
guests.
It is my plan to continue
with Lifestyle. I highly recommend it to anyone who is
interested in growing their business.
Thank you again not only
for your persistence, but for all the great people that I
otherwise would never have the opportunity of meeting.
Sincerely,
Janet
Robinson Owner/Operator
CHA CHA
Tapas Restaurant & Bar

To Whom It May Concern:
In the last three years
that we have honored the Greater Knoxville Lifestyle™ card, we have
shown an increase of 30 to 35% in overall restaurant sales.
This trend is particularly noticeable on weeknights, when
our dining room business is sporadic, usually made up of
business travelers and other out-of-towners. Lifestyle
seems to provide an excellent incentive for locals to come
“look and see” during these off-nights. With the multitude
of promotional choices available to us, we sincerely feel
that the Lifestyle card is the most cost-effective, and
guarantees each promotional dollar is spent directly on a
potential return customer, who in turn, may possibly relate
his/her dining experience with us to friends and family.
This we feel, offers a substantial cost and targeting
advantage to mass-broadcast and printed media.
Sincerely,
Eric M. Georgeson
President
Knoxville Restaurant
Entertainment Group, Inc.
Thank you Greater Knoxville Lifestyle!
It has been a pleasure to
work with lifestyle for several years.
Greater Knoxville Lifestyle
continues to be a great avenue to introduce our company to
new guests. We see the Greater Knoxville Lifestyle card redeemed every lunch
and dinner and the program is consistent in that it brings
in guests every day, week and month of the year. We find
that every year that we participate in Greater Knoxville Lifestyle, the
number of new guests we are introduced to increases. The
book is well received in the community and Greater Knoxville Lifestyle
contributes greatly to local causes and charities! The
Greater Knoxville Lifestyle program is great in that they do all the
photography, layout and work for you! We appreciate the
great job by Dennis and the Lifestyle’s staff!
Italian Market & Grill

Dear Dennis,
The Greater Knoxville Lifestyle™
card is truly a great way to advertise. Of all the ways
that we do get our name out (television, newspaper coupons,
etc.) the Lifestyle’s coupon is the one that we get the most
business from! There is not a day that goes by that we
haven’t received diners because of the Greater Knoxville Lifestyle! We are
deciding where to put our advertising dollars in the third
and fourth quarters of this year, and not using Greater Knoxville Lifestyle
was not even an option. Thanks for all you do, and we look
forward to doing business with you for many, many years to
come!
Sincerely,
Rene’e Costanzo
General Manager
T.G.I. Friday’s

Dear Dennis,
I wanted to thank you for
inviting us to be part of your
Greater Knoxville Lifestyle book this year! It
has been a win-win for both of us. We spent thousands of
dollars this year on various types of advertising.
Newspaper, radio, cable commercials, etc… Greater Knoxville Lifestyle was
without a question our best bang for the buck. We were able
to expose hundreds of new customers to our restaurants. My
partner and I feel this is vital for long-term growth.
Combined we own 5 restaurants. Because we felt this was
such a successful venture we will be adding our
“Fox-n-Hounds” location this year! Thank you for inviting us
to be part of the Lifestyle family.
Tom Shampine
Dandridge Seafood
Restaurants
To Whom It May Concern:
I am writing in regard to
the Greater Knoxville Lifestyle program. Baker-Peters Jazz Club has
participated in said program for two years with pleasurable
results. The Greater Knoxville Lifestyle program provides the Jazz Club with
the opportunity to serve customers that might not otherwise
visit our establishment. This aids in increasing the amount
of Baker-Peters guests per night, increasing our total
sales. We feel confident that any restaurant could benefit
from participating in the Greater Knoxville Lifestyle program and are happy
to recommend it to any restaurant in the area.
Sincerely,
Baker-Peters Jazz Club

Dear Dennis,
We just added up the
numbers for the last quarter and were amazed at the jump in
revenues over the prior years. Lifestyle came out strong in
August and was definitely a key part to our best 4th quarter in 5 years. The new customers that Lifestyle
brought in plus a bonus for the regular customers was all
positive in building a catalyst for a new future in an
existing, well-rooted business. Thanks for finally
convincing us that a discount card could have class.
Sincerely,
Robert Luper
Naples
Italian Restaurant |